For more than seven years I have been getting offers for credit cards from Airlines and Banks. One particular bank has been sending me these solicitations for more than seven years. That is 12 mailings per year, more than 72 mailings so far, remember these are physical paper mailings not the electronic kind. I don't like the junk, it hurts the environment and worst of all I think its not good use of the data they have. How hard is it to design a system around the data they have.
Developer, ThoughtWorker, Data Architect and Data Specialist