analytics

Effective use of data for better customer experience.

For more than seven years I have been getting offers for credit cards from Airlines and Banks. One particular bank has been sending me these solicitations for more than seven years. That is 12 mailings per year, more than 72 mailings so far, remember these are physical paper mailings not the electronic kind. I don’t like the junk, it hurts the environment and worst of all I think its not good use of the data they have.

Perfectly good data.. wasted

Okay this is kind of a rant, maybe I’m too picky or just that I hate to see perfectly good data not being used. This is how it goes.. I go regularly to this store to get Horizon organic milk for my family, about 60% of the time I see milk I need NOT in stock, okay I can live with that, may be lots of folks are buying organic milk, but not when it happens frequently, especially when the store knows how much milk was ordered (or supplied from the warehouse) and how much milk was sold, the store should be able to figure out that organic milk gets sold out pretty fast, putting my Business Intelligence (BI) hat on, I think the store should be able to predict when they are going to run out of organic milk ( for that matter any product), its especially frustrating when they have all the data they need to get it done.

Architecture and Data Blog

Effective use of data for better customer experience.

Perfectly good data.. wasted

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